Why is this? Because messenger apps are how people communicate.
Open rates for email are typically below 30% whereas messenger marketing open rates are upwards of 70%.
Here are a couple of examples of messenger marketing:
^Create an opt in on your site or ad for potential customers to receive messages from you.
Instead of emails, send messages that show up as mobile notifications.
We are glad to explain why messenger marketing is so powerful and the top digital marketers and leaning away from email and more towards messenger marketing.
